As the financial services industry becomes increasingly digital, so are the methods being used to educate customers within the sector. Among these methods are webinars, which have proven to be a powerful way to communicate insights into the seemingly changing Fintech market. As Margaret Sheridan, a marketing manager with Wells Fargo’s treasury management group says, “Webinars offer our customers a real-time opportunity to gain insights and information. Since they are based on digital platforms, webinars enable us to reach our geographically dispersed customer base in a way that makes it easy and convenient for them to participate.”
Sheridan said that her team does not use webinars to sell products or services directly, but rather to address core business issues, opportunities and trends, and “facilitate a discussion with customers.”
Webinars allow customers to engage with subject-matter experts and presenters, giving them an opportunity to hear a story, get information and ask questions on a live basis. Pitney Bowes recently hosted a webinar to educate customers on the risks associated with using poor-quality data in business, where data accuracy and quality data count the most, tips on improving data quality, and more. According to the experts at Pitney Bowes, there are a few ways you can get started using high-quality and accurate information to improve business outcomes. They include:
- Data Cleansing and Profiling.By applying data cleansing and profiling techniques like de-duplication efforts and putting flags in place when issues are detected, data may be researched and corrected for use as-needed, ensuring accuracy and reliability.
- Data Enrichment.Data mining techniques like geocoding or geotags may enhance data sets, or add previously collected anecdotal information that gives the data a richer historical context.
- Data Discovery Tools.Tools and techniques may be used to connect information from other sources to a given data set on an ongoing basis. For instance, a business may utilize discovery tools to monitor for statistics within a particular database to help improve a data set as a project or initiative progresses.
One of the conveniences of webinars is the fact that they can be listened to at any time after they launch. You can listen to a replay of the Pitney Bowes data differentiator webinar here.